Avoid 3 big mistakes most founders make!
& grow your brand profitably instead.
I've helped hundreds of consumer packaged goods brands over the past 20 years, and most founders agree that the biggest mistakes the've made are
1. Believing I understood my target consumer...but not realising just how well I needed to know them to WIN!
2. Not realising I needed to define what value I am offering to my customers, far more clearly.
3. Not understanding the market I was entering, the size of the opportunity, or what was key to winning
Join the clever founders mastering
3 key areas that will give your CPG brand the edge it needs to succeed
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The Growth Strategy Programme is entering it's second year, with 30+ awesome founders of established, scaling brands graduated in 2021 ...testimonial. But feedback from founders was unilateral, they wish they had mastered lots of the subjects we delve into earlier in their journey.
Brand Growth Bitesize offers early-stage startups slices of the most important lessons we cover on The Growth Strategy Programme, in delicious little packages, at an affordable price and with a much smaller time commitment.
Consumer Insight for Winning brands
5 days, 5 sets of tools,1 hour per day, all for less than £50 per day. A week long programme for smart founders who know that being clear on they are targeting is going saves masses of time and money over the next 18 months. The next cohort begins Jan 10th.
Compelling VALUE PROPOSITION that beat alternatives
Like many scaling brands, do you sometimes struggle to articulate exactly WHAT you're selling, WHO it's for, and WHY it's better than alternatives? Look no further - this will be the best £149 you spend all year!
Understanding Market & Size of Opportunities
Your definition of your consumer target needs to be EVEN clearer than you realised. Once you learn how to do this, you'll never look back...
The Growth Strategy Programme
I've done a few modules, I'd like to step it up a gear
Speed Coaching 20'
Create real value for your business in just 20mins, by getting feedback on your strategy, your value proposition or your definition of your consumer or customer...and much more.
Speed Coaching 40'
20mins not enough for what you need to cover?
Grab a cuppa and let's spend more time working it through together...
You'll be surprised how much value we can create in 40mins!
Speed Coaching 60'
An hour away from the day-to-day with the right coach or mentor can be worth £000s in incremental revenue or saved costs.
You'll be delighted with the value created for your business as soon as we get talking..